Tableside Ordering and Payment Processing to Increase Profits A Case Study of Gastronomic Proportions

Posted on: July 30th, 2016 by Archelon Enclosures


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Calzolaio Pasta Company is a popular Italian and Seafood restaurant located in the historic former Bass shoe factory overlooking Wilson Stream in Wilton, Maine, a small town of about 4,200 people. As a testament to its popularity, Calzolaio serves up to 4,000 meals in a month, almost as many as the entire population of Wilton.

During the warmer months, Calzolaio patrons can enjoy the outside patio with a lovely view of the lake and waterfall. Inside, the decor is elegantly rustic with string lights and beautiful Italian touches, and offers a private banquet room frequently used for local events.

Calzolaio cuisine, however, is anything but small town. It boasts brick oven style pizza dough choices in basic, organic multi grain or gluten-free, with gluten-free preparation available for 98 percent of its menu; homemade sauces and pasta including exceptional Italian dishes such as Tortellini Carbonnara; and celebrates Maine seafood with Maine lobster served fresh, as scampi or in a roll, and natural meats from Pineland Farms where livestock is raised humanely and naturally in a clean, stress free environment without the use of antibiotics, added growth hormones or animal by-products in the feed.

Tom and Rocell Marcellino are the owners of Calzolaio. They have been in the restaurant business their whole lives and offering this level of quality fare is important to them, personally, and they understand how much it is appreciated by their patrons. Over the years, Tom has extensively researched the latest technologies available for improving restaurant operations efficiency so they can offer the best dining experience to their patrons while improving the bottom line.

One of the best restaurant technologies Tom has seen in recent years is using a remote tablet to enter orders and process payments right at tableside, eliminating servers wasting time running back and forth to wait stations, the kitchen or payment terminals. Unfortunately, even the latest software upgrade of their old point-of-sale (POS) system wasn’t able to handle remote ordering on a tablet. Nevertheless, they decided to go forward with the transition.

Tom researched available POS systems with the capability of remote ordering tableside on a tablet, knowing they didn’t want a fully cloud-based system. “Cloud-based systems are not user friendly in a fast paced environment – every time an entry is made in the system or an order is placed, it has to go to the cloud and back. We have fiber optic tech here so our data speeds are very fast. Even with that, fully cloud-based systems are laggy,” Tom said.

After reviewing available POS systems to determine which one best met his criteria, Tom chose TouchBistro iPad POS solution. “Aside from being very user friendly both back- and front-of-house, TouchBistro is a hybrid – a fully integrated system in-house and cloud-based. All the operations of the system are in-house, but the reporting and credit card processing are done in the cloud. This gives you the best of both worlds. You have very quick turnaround when processing credit cards, and VERY quick processing between servers in-house when processing orders, and you can continue operations even if the internet goes down.”

Tom said the TouchBistro mobile POS installation was so easy he was able to do most of it himself, with the biggest part inputting the menu. Without having to pay any additional programming fees, they easily set up customized reports that matched the restaurant’s day-today operations and the way they manage the business. Using the item count down report he customized from a template, Tom was able to isolate where beer sales were literally leaking out.

“From the cover count report, where I can put any item on count down, I found out we were getting only 90 pints of beer per keg when we should have gotten 120. While I saw the bartenders charging everyone, I watched the beer literally going down the drain because it was too foamy. I checked the temperature on the beer and found it was eight degrees higher than it should have been. After I changed the setting and cleaned the lines, we got back up to 120 beers for every keg,” Tom said.

Although installed only a few months ago in January, Calzolaio is already seeing an increase of 12 to 14 percent in profit that Tom attributes the improved efficiency made possible by the TouchBistro iPad POS.

“Having tableside ordering reduces time and trips. As soon as the servers take the order, they can send them for preparation as they walk away and go to the next table and do that again. They can take the drinks and appetizers and food orders from a half dozen tables at once and press send without ever going back to the wait station or kitchen. You can have all those tables receiving drinks, deserts, food all at the same time,” Tom said. “I’ve estimated it saves a minimum of 15 minutes to half an hour per table. We have dramatically increased our sales in the last two months since we installed TouchBistro.”

Calzolaio also utilizes one of the several payment processors that are integrated with TouchBistro for fast tableside bill payment processing. This eliminated additional multiple trips for the wait staff, while improving security for the customers as their credit cards never had to leave their tables, and created an overall better customer experience.

“Servers leave the iPad Mini at the table so customers can sign on the screen, add the tip and choose to email a receipt to themselves if they want. We don’t worry about the customer going in and messing around with the iPad Mini because TouchBistro security is good and allows you to set up QR codes for managers and servers,” Tom said.

Fast, accurate bill payment processing is vital to patrons returning, Tom stressed. “The biggest point where restaurants fail miserably is when the customer has to wait when they want to go home. You can have the best service, the best food and the best drinks, but if it took too long for them to pay, everything before that is wasted because they are they are angry they had to wait when they wanted to leave. Paying at tableside on the iPad gets them an accurate bill and out fast.”

As iPads are sensitive pieces of equipment, Tom strongly recommends protecting them with Archelon Enclosures including the adapters that protect the credit card swiper. “Archelon Enclosures are the best because they are metal, tough as nails, and very stable. When servers are in a hurry, they end up hitting the iPad as hard as they can with their finger (touch is a euphemism). They don’t think about being gentle on the machine. They think about ordering their food properly as fast as they can,” Tom explained. “The Archelon Enclosures for the iPad have 4 feet with sticky pads so they don’t move around and fall over like other stands do when you hit them hard with your finger. The Archelon just sits there and takes it.”

Tom said they also use the Archelon wall mount enclosure in the kitchen to free up valuable counter space, and the built in swivel and tilt makes it very convenient for anyone to use. Archelons Enclosures was their first choice because of the rugged and sleek design.

New Year, New Products & Benefits for Archelon Resellers!

Posted on: January 7th, 2015 by Archelon Enclosures

Our Reseller Program is designed to provide an attractive margin while delivering a quality product. Whether you will be selling the enclosure alone or packaged with your software solution, our enclosures will be a top seller providing your customers with the most user-friendly, secure, hardware solution. (more…)

Tis’ the Season for Shipping and Saving: Tablet Technology in Warehouses

Posted on: December 12th, 2014 by Archelon Enclosures

Efficiency and Speed is the name of the game within warehouses, especially in regards to shipping product. Having an effective system in place with the right tools can mean all of the difference between surviving and thriving.  More and more warehouses are implementing tablet technology to their daily operations and the results are amazing.


How the NFL’s use of tablets can be translated into efficiency within your company

Posted on: November 18th, 2014 by Archelon Enclosures

archelon enclosures tablet technology nfl tablet enclosures protectors

As we are in the middle of the National Football League’s season, most Americans are glued to their televisions and Fantasy Football lineups. With all of the action on and off the field, it can be easy to overlook some minor changes on the sidelines. Coaches and players are now using tablet technology to review plays, film, and football schemes in-between drives.  The old ways of 3-ringed binders and film projectors are obsolete with the introduction of tablet technology and instantaneous feedback. However, the use of tablet technology does not end on the sidelines for these football players. (more…)

Libraries Continue to Turn the Technology Page

Posted on: November 4th, 2014 by Archelon Enclosures 1 Comment


library archelon enclosures ipad protectors enclosures point of sale

It is a natural phenomenon that libraries, long at the cutting edge of delivering information and media options to their stakeholders, are often the first point  of use for today’s tablet user and future tablet buyer.   The key role of libraries on campus and in the community as a dynamic destination to access the latest data, news and entertainment remains, even in the face of a consumer market swarming with mobile options.  Millions of visitors are flocking to libraries every day, just as so many library patrons still do for desktop internet access.  Rows and rows of internet terminals take up significant library space formerly granted to hard copy sources of information and other printed resources.


Archelon Enclosures Product Interview

Posted on: October 9th, 2014 by Archelon Enclosures

The Future of Technology: Tablets & All

Posted on: August 14th, 2014 by Archelon Enclosures

Tablet technology has been an amazing phenomenon. It seems that everywhere you go, there is a tablet present. The possibilities with tablet technology are endless. Today, tablets are used in the Hospitality industry, Medical industry, Retail industry, and countless others.


Keeping Tablets Safe: The Story of Archelon Enclosures

Posted on: July 25th, 2014 by Archelon Enclosures

Archelon Enclosures tablet protection and cases

Tablet Technology is now apart of our daily life. Tablets are now treated as our lifeline to the world around us in both personal and business settings. It is for this reason that Archelon Enclosures was created.

What inspired the creation of the Archelon?

The creator of the Archelon got a call from a hotel in San Diego that had placed iPads in their Lobby Bar to encourage guests to order their own cocktails through a customized app. Soon after the implementation of the program, they realized that the iPads had a penchant for disappearing. A call was made to Motivational Systems, Inc., to see if we could provide a solution to secure their iPads. And voila! The Archelon was born! A sleek, sexy, and secure enclosure for the iPad®, allowing it to be placed in public spaces protecting it from theft or damage.

Why the name, Archelon?

The Archelon was named after a prehistoric sea turtle, the largest ever known to mankind. Lacking a hard shell, it relied on the strong skeletal frame that protected it without limiting performance. Much in the same way, the tough but open framework of the Archelon allows for secure protection without detracting from the modern sleek design of any computer tablet.

Technical Services & Logistics Inc. Partners with Archelon Enclosures

Posted on: May 6th, 2014 by Archelon Enclosures


We value our partnerships and are very excited to have most recently added TSL, Technical Services & Logistics Inc. to our list of experienced resellers.

“We have enjoyed getting to know the impressive group of professionals at TSL and look forward to working together on future opportunities,” said Debi Besmer, Managing Partner at Archelon Enclosures.

“Technical Services & Logistics (TSL) is a privately held company founded by owner Jeff Collins.  Mr. Collins and his team are made up of experienced professionals in the technology and computer industry each with over 20 years’ experience.

TSL began with the purchasing and selling of product and eventually opened its own successful depot. TSL continued to grow and recently moved into a new 60,000+ square-foot facility in Anaheim, CA. Customizing its products to suit clients’ needs, TSL offers Deployment Services, Depot Repair, Advanced Logistics, Certified Disposal, End-of-Life Services, Short- Term Solutions, Staging and Integration and Value-Added Final Product Assembly.”

Click here for more information on TSL:!

What I did on my Spring Break….Archelon Enclosures for iPad and Tablet at TRANSACT14 in Vegas!

Posted on: April 24th, 2014 by Archelon Enclosures


Many spring breakers headed to Vegas to relax and unwind, splashing in the pool with an umbrella drink in hand.  Archelon Enclosures also headed to Vegas but for a different purpose…  to attend the Electronic Transactions Association’s (ETA) TRANSACT14 at the Mandalay Bay Hotel & Convention Center.   Although we didn’t need our sunscreen, the show was filled with “HOT” new topics and companies.  The event had thousands of attendees from over 1,000 companies in the global payment and transactions industry and it was exciting to discover what is new in the world of electronic transactions.  Keynote speakers included Ariel Barden, VP of Product Management, Payments at Google, Bill Sheedy, Executive Vice President, Corporate Strategy, M&A, Government Relations and Europe at Visa, and Paul Galant, Chief Executive Officer at VeriFone.

“This was my first year attending TRANSACT14” said Debi Besmer, Managing Partner of Archelon Enclosures, “The trade show floor was full of diverse solutions and new technology. I was particularly inspired by a Donation App called eGivings.”

eGivings is geared towards non-profit organizations who want to take accepting donations to the next level and step into the world of mobile technology.  eGivings’ products include text-to-give features, an app with features that work as donation kiosks, and an assortment of other features.  Non-profit organizations have already begun to join the trend in the use of mobile technology to enhance their organizations, and eGivings is yet another way that these types of organizations can use electronic transactions to further their causes.

For more information on eGivings, please visit them online at

Despite the fact that Archelon Enclosures wasn’t splashing in a pool or sipping on a drink with an umbrella decoration, we did enjoy our time in Vegas at TRANSACT14, powered by ETA. See you all next year!