Retailers and restaurant owners want to find a state-of-the-art iPad point of sale (POS) solution that is integrated and easy to use. Mobile POS resellers want to be a one-stop shop for their cutting-edge clients, offering iPad and tablet accessories that will complete their system. So it’s in everyone’s best interest – bundling accessories for the customers’ convenience and generating additional revenue for resellers – to provide charging bases, card readers, receipt printers and enclosures along with their iPad POS software.
Vertical Systems Reseller (VSR) magazine recommends that VARs strive “not just to be a reseller, but to truly be that trusted advisor to (your) customers.” This means that in addition to selling hardware, a VAR should provide the accessories and services that are crucial to operating it.
Customers making the transition from traditional POS systems to iPad POS – implementing, training, deploying and maintaining a new technology – don’t want any added hassle. By offering them all of the accessories needed to operate their new devices, you are saving them from having to search the market for accessories that may or may not be compatible and ideal in their environment. By helping them save money and time, you can create a happy, loyal customer – one that could eventually recommend your services to another business or even provide you with a testimonial.
Here are some iPad accessories and the benefits of each:
To charge their devices while using them, customers can use a charging dock or base that is included in their purchase. Wall chargers make it difficult for users to continue using the device while it is charging. In a restaurant or store setting, they don’t have enough down time to leave their iPad POS system plugged into the wall. Docks and bases provide a sturdy surface for iPads, while also increasing battery life. The last thing your customers want is for their iPad to die in the middle of a shift. They also allow you to keep your counter organized by minimizing the amount of cables and cords the device requires.
- Cases, enclosures and stands
Enclosures are ideal for POS applications because they are more durable than Apple covers and smart cases, and offer just as much (if not more) mobility. Although some Apple cases allow users to prop up their device, they are not sturdy enough of a solution to be used in a restaurant or retail store – whereas enclosures can come in the form of mounts, stands and kiosks, all protected in a lock-and-key frame. Enclosures can also come in designs and colors to complement their environment. By offering this POS hardware, VARs can give their customers a competitive edge.
Small, detachable card readers can be easily broken, lost or damaged. It is important to have a card reader that you can count on. Many enclosure providers offer an adapter kit that holds the card reader in place. This allows the reader to be secure in the enclosure, so that it won’t suffer any damage. Enclosures with card readers can be easily integrated with POS software for easy set-up and use.
- Printers and cash drawers
In light of the mobile POS movement, many modern printer and cash drawer manufacturers are beginning to develop MFi-certified, or “made for iOS,” hardware that can be operated wirelessly through Ethernet or Bluetooth, making them ideal for iPad POS systems. MFi-certified printers allow for wireless printing from Apple iPad, iPod touch, iPhone or Bluetooth – no cords necessary. Both pieces of POS hardware can increase the mobility and functionality of your customers’ iPad POS systems.
“The ability for a solution provider to offer fully integrated solutions that tie together not only the printer, but other devices, creates opportunities that will produce long and short-term advantages over the competition,” Executive Vice President of Citizen Systems America Victor Barczyk said in last month’s issue of VSR.
“VARs should proactively recommend solutions to their customers that will increase their business efficiencies, and make the adoption process of new technologies a simple and straightforward experience for the customer,” Barczyk added. “To be the integration subject matter expert is a value to everyone in the sales cycle.”